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Document quality can affect perception of product quality.

A study was performed to measure the effect of product documentation on customers' perception of product quality. The results showed that the level of satisfaction with documentation plays a critical role in explaining customer satisfaction with primary product quality. Consequently, organizations should carefully evaluate documentation's effects on company performance. *

You may have a good product, but without good documentation, your product may suffer, even when your product is an idea.

*Excerpt of the abstract of The effect of documentation on customer perception of product quality, IEEE Transactions on Professional Communication, September 1996, Vol. 39, Issue 3, p. 157-162.

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